Last fall I stared at the carpet while on a treadmill. I was gathering ideas for a new design collection. The ugly brown carpeting inspired me.
I came up with rough sketches and submitted them to my talented team of artists. They improved upon my idea and a new alphabet collection was born!
While in the early stages of the design process, I gathered feedback. The response was 50/50. I returned to the gym that night a bit disappointed. I thought I liked the collection. But now I wasn’t sure. I might be a hack. But my coworker, Sam, kept me on track. He liked the collection. He felt I should continue. So I did.
I embraced the collection. I imagined this was what it felt like to be an artist or designer – some people like the work, others don’t get it. But that’s true of anything. Tastes vary.
My team and I tested the designs, produced color charts, photography and finally… packaging for a finished product.
Each member of the team is remarkable for their attention to detail and their desire to do their best. Not a mediocre job. Not average. Their best. And for that they have my respect.
Regarding the design elements:
The lines in the letters remind me of a sofa. Somewhere along the way in internet land, I discovered the name Chesterfield refers to a sofa. I shared my thought process with Sam and the product was named.
Depending on the thread colors selected, the circles look like olives…perhaps for a cocktail enjoyed on a chesterfield sofa. Or maybe the circles are inspired by lava lamps. Then again, I did mention the inspiration came while staring at ugly brown carpet at a gym. 😊
The day the packaging arrived, I celebrated the finished product with a victory run on my treadmill. (I had to lower the speed – it’s hard to take a steady photo while running!)
This collection is 1 of 4 new collections that will be surprise gifts in goody bags at Inspirations events. (A different collection at each event).